Why normal diets don’t work

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Before writing any piece of copy, I go through a research process to identify unique opportunities for the audience. I also learn the language, voice, and style of the entrepreneur and what makes sense for their audience & offer. As such, the language, voice, and style of the copy below may not match yours.
Learn more about my research process here.


Subject Line: why diets never work

Subject Line: why you can’t keep the weight off

[Name],

After seeing thousands of patients who struggled with obesity, I can confidently say that most people who start their weight loss journey do not find keto first.

Instead, they try many of the other diets out there.

You find a diet with good reviews, sign up, and you wanna start because you really want to lose weight.

But after the first couple of days, it becomes unmanageable.

You have to stick to a strict schedule…

They tell you to forget about foods you’d really love to eat…

And instead, force-feed yourself lettuce, yogurts, and special $30 shakes.

At the end of the day, it always becomes too hard to continue that diet plan, and you end up falling off the wagon.

But, despite your sister or mom giving you looks when they see you eating a burger instead of that yogurt…

The reality is it’s not your fault.

Most of these diets are designed around calorie restriction.

Calories in versus calories out.

They tell you to eat less…

So at the end of the day, you’re constantly hungry.

The problem is, when you’re hungry, you’re always thinking about food…

Which makes sticking to a diet plan even harder.

It’s the body’s way of telling you that you need to eat more food.

So, when this happens day after day, it’s so easy to go back to the old ways.

It’s not because you need some magical willpower.

It’s simply because these diets never keep you full.

Yet, on keto, the opposite is true.

It’s not about the calories, it’s about eating healthy fats and limiting the carbs.

Cause fats keep you full while carbs do not.

So the question is never how many calories you should eat per day…

Or even how big of a plate you should buy for your daily lunch…

“It’s what you eat so you can feel satisfied for much longer.”

Cause that’s the difference between doing keto right or wrong.

And that’s exactly what I’m going to show you in Consistently Keto.

That way, you can:

❤️‍ stop the yo-yo dieting once and for all

❤️‍ enjoy tasty nutrient-stuffed meals while filling your tummy every day

❤️‍ lose the weight and keep it off for good

It’s a cheat code to losing weight and living a healthier life.

No more drinking large amounts of water to trick your body that you’re not hungry…

Or ordering lettuce with bland chicken breast on your wedding anniversary.

Instead, you could spontaneously decide to order two 32oz New York strip steaks just for yourself…

Topped with rosemary butter and a gorgonzola heavy cream sauce.

So if you want to stop hopping from one diet to another, I strongly suggest you check out Consistently Keto here.

<Signature>


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