COACHES, GURUS, CONSULTANTS, AND COURSE CREATORS
I USE STRATEGY AND WORDS THAT MAKE YOU MONEY
Are your prospects and subscribers not converting?
It’s not because you have a crappy offer.
It’s not because of your video quality, ads, funnel, voice, or face.
9 out of 10, the reason’s much simpler than that.
Your copy sucks.
BORING EMAILS SUCK YOUR BOTTOM LINE FASTER THAN A ROOMBA WITH A JET PACK
The average attention span is about 8 seconds – less than a goldfish’s.
If you can’t keep their attention, they won’t convert.
But this is exactly what happens when you send…
Pitch after pitch.
Soul-less AI-generated emails that sound like a corrupted C3PO.
And boring content that reads like everyone else’s.
It’s no wonder so many business owners think email marketing is dead.
Cause their list ends up filled with people who don’t want to engage and read their emails anymore.
They lose interest in your content and offers…
When this happens, your real open rates decrease, and your emails start landing in the promotions folder.
If it gets bad enough, your emails will start going into the spam folder where nobody notices them – except for email service providers (ESPs) like Gmail and Microsoft.
Soon after, these email platforms will punish you for sending spam.
Your domain reputation will go down, and your emails will be automatically pushed to spam more and more (or stop getting delivered altogether).
The next thing you know, search engines are no longer ranking your website, your ad costs go up, and you’re left wondering why your competitors have it so easy.
Your sales will tank harder than the Titanic hit ice.
What if I told you there are 3 little email hacks that will get you and keep you out of the spam folder, shoot up your open rates, catapult your sales, and convert low-interest subscribers into hardcore fans and repeat buyers?
These 3 hacks are:
Sending more emails while sending less
This is all about emailing the people who want to read your content. Some want to read more, some want to read less. So, we send more emails to the top engagers and fewer emails to the least engagers. This increases your open rates, reduces your spam reports, and keeps you out of the spam folder.
Maximizing replies
The more subscribers reply to you, the higher the human engagement rate, the less “spammy” your emails look like for ESPs, and your open rates will also increase over time. Plus, getting your subscribers to take frequent simple actions (like replies), makes them more invested in reading, clicking, and replying more in future emails when you’re selling stuff.
The “Show Of Illusions” Technique
Have you ever been to an illusionist stage show where the illusionist combines magic with psychological tricks on the subconscious and unconscious mind?
Such as the British mastermind, Derren Brown.
During these shows, Derren creates mini-surprises and mystique with the audience, building up to a final big surprise that leaves them speechless as they leave their seats.
While it’s easy to remember the final big reveal even months after seeing the show, it’s difficult to remember all the buildup throughout the 90-minute show.
The “Show Of Illusions” technique is all about determining the ideal length of buildup for your audience so they can truly enjoy the final reveal.
But how? By making your emails seem longer while being short at the same time.
See, every time you send an email, the receiving ESPs scan your text and calculate the number of “red-flag” words.
When you have a high percentage of these “red-flag” words, off your email goes to the spam folder.
But I know a way of sending 1000-word emails while keeping your subscribers’ focus only on the first 200-300 words.
They’ll be able to enjoy your content (and any big reveals) while making sure it’s long enough to be delivered into the inbox so they can actually read it…
While decreasing the percentage of “red-flag” words so you can sell without getting punished by ESPs.
When you implement these 3 strategies, you’ll:
And this is only the tip of the iceberg. I haven’t even touched upon optimizing autoresponders to maximize long-term sales or what kind of emails to send!
Now you might be thinking… who is this guy?
Hi, I’m Stefano Iavarone.
I’m a copywriter and digital marketer. While I’ve also written over 500 medically reviewed articles for top publications and love to create funny and radical ads, I specialize in everything that has to do with email marketing.
From the boring and technical nuances in email deliverability to get your emails landing in the primary tab to writing compelling emails that generate you more money than a Vegas casino on New Year’s Eve.
I use everything I’ve learned from people who generated billions of dollars with their emails and copy, and the 15+ years of experience of my copywriting coaches, to filter and refine my creative juices and ensure my copy is extremely effective.
From there, I use your existing content and lessons learned from past campaigns to write witty and captivating emails that might even convert the most passive, low-interested subscribers into hardcore fans and repeat buyers.
These are the same strategies that top-performing marketers like Troy Ericson, Justin Goff, and Alen Sultanic use.
But, because these are long-term strategies for consistent growth (with some quick wins), I work with my clients long-term.
This means I can only work with a handful of clients at a time, and they must be the right clients.
So you have to act fast to see if we’re a good fit for each other.
Click the button below and select your best date and time for a focused chat.
At the very least, you’ll get actionable insights on how to make your email marketing more profitable.
Generate consistent income from your email list in 2024
(with zero effort on your part)
If you are an established coach with proven offers such as courses, coaching, memberships, and info products, and you struggle with:
And you want to…
Then you’re in the right place.
Cause in the past few years, I’ve learned directly from the big guns in the online marketing world…
Such as Sam and Tyler from Traffic and Funnels, Justin Goff, and Stefan Georgi who sold over $1 Billion with their copy and funnels…
And converted everything I’ve learned into a proven process.
I then installed this process for business owners and coaches like you to improve their email list engagement and monthly revenue.
Here’s how this repeatable process works:
If you’re interested in exploring partnering with me (no strings attached), click the button below.
Do it.
What People are Saying
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“Stefano really knows how to hook a reader with his creative storytelling and powerful headlines. But what I appreciate most is how much work he puts into research; something a lot of copywriters skim past nowadays. That’s why he’s always over-delivering. I highly recommend!”
Donald Cole
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“If you want a copywriter that’s gonna give you results and blow your mind. Stefano is your guy! Stefano absolutely blew me out the water with the results he got me, and I would attest his success to his instinctive ability to understand and connect to the audience. And then on top of that, writes…
John Oladosu
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“Stefano has written and updated over 300 articles for MedicalNewsToday, working across various topics and content types. He is responsive to feedback from editors and readily adapts to changes in our style guide. Stefano is punctual and reliably submits articles before or by deadlines. He is courteous and professional in his interactions with the team.”
Alice Porter
Email Samples
Here are some of my top emails. Click on any of the below to open the full email 
How to legally rob a bank
The bride, groom, and gloom
Common ingredient #1 cause of acid reflux
Menopause summit
How my mom beat chemo
Prevention vs Cure
